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Valpak Turns Direct Mailer Envelopes Pink for Breast Cancer Awareness Month

by Miguel Á. Padriñán

Valpak, a direct marketing advertising company, will change the color of their coupon envelopes from blue to pink in support of breast cancer awareness month. 

The pink envelope will introduce related sweepstakes, inviting consumers to nominate a hero who has taken action in the fight against breast cancer. Throughout the month of October, Valpak will share the submitted stories and ultimately 25 winners will each receive a set of pink KitchenAid appliances in support of Cook for the Cure. The set includes a stand mixer, blender, 2-speed hand blender and a 5-speed hand mixer with a total retail value of over $800.

“On the Central Coast, we are thrilled to announce that we had 31 local businesses from Lompoc to Paso Robles be a partner with Valpak, said Tami McKnight, local Valpak franchise owner, “and contribute $1200 towards our national campaign in the fight against breast cancer. You will recognize our allies with a special pink-bordered ad.”

The nationwide October Valpak envelope, in mailboxes Oct. 3-6th on the Central Coast, will also feature a special surprise for 500 lucky recipients, who will instantly win an immersion blender courtesy of KitchenAid by looking through their pink Valpak envelopes and finding a die-cut certificate shaped like an immersion blender.

“Valpak is proud to partner with Susan G. Komen and Sandra Lee for this powerful initiative as we inspire others to join us in the fight against breast cancer,” explains Mike Davis, CEO for Valpak. “This initiative is personal for Valpak as many employees are affected by the disease in some way and we are determined to stand up and help find a cure. This cause month envelope is hopefully the first of many, as we are determined to make a big impact on a nationwide cause at least once per year.”

In 2018, the corporation will donate $50,000 to Komen. In addition, the company’s nationwide salesforce has reached out over the past few months to local advertisers and together they raised over $155,000 in donations in the fight to save lives.

By News Staff

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